ENTREPRENEUR SPOTLIGHT: NNEKA ENURAH

NNEKA ENURAH Entrepreneur spotlight

Cute LA had the chance to interview Nneka Enurah. She's a Creative Executive who is paving the way for women in Entertainment. She has worked with well known brands including Popsugar and Fox. Happy that she was able to take a break from her busy schedule to chat with Cute LA!

Read on to learn more about Nneka Enurah and what it takes to become a Creative Executive. 

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// What inspired you to become a Creative Executive? // 

During my college years, I discovered that I loved anything that would allow me to express myself creatively. I had a passion for telling stories and connecting with people so I wanted to pursue something that would allow for that. After interning at Fox Studios in LA I knew I wanted to work in the entertainment industry.

// What separates you from other Creative Executives? //

I think it can be easy to stick with what you know. Deviating from the norm is harder than going by an established routine or trusted method. I’m all about telling fresh stories and showcasing new worlds. That means not always going along with what the mainstream claims to be buying. I think amazing stories with strong characters can and will always find a home. New platforms are emerging every day. You just need to know where to look. 

// What were the first steps in launching your career? //

The first step is learning everything you can from the people who know the industry best. I enjoyed working under other execs and seeing how and why they made the creative and strategic decisions that they did.  Secondly, the entertainment industry is constantly evolving. The way consumers engage with programming today is not the way it was 20 years ago so it’s also important to continue learning about your industry and new trends. Thirdly, you need to hustle.

Talent is great, but if you aren’t working hard and getting results, it’s hard to advance. From there I think it’s all about seizing opportunities when they arise. In order to do that you need to have worked long enough to recognize them when they come along. For me it was when I noticed more and more platforms emerging as buyers for content. My company had the resources to produce for established names in the industry, so why not partner with new digital networks and platforms as well.

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// What are the most difficult & most rewarding aspects of your career? //

One of the most challenging things about the job is how much time it can take to fully develop an idea. There a a lot of steps that must be taken before you can successfully sell a show. There’s a bevy of research, brainstorming, writing and producing that goes into getting a project ready to be pitched and hopefully sold. It can take anywhere from months to years sometimes and it takes a certain type of person to handle the work that comes with creative development.

The most rewarding aspect is when you get to tell an amazing story. That’s what drives every great creative. Getting an awesome story out there for the world to see and knowing that you played a part in that. It’s an amazing feeling.

// What advice do you have for someone wanting to get into this field? //

Make sure you learn all that you can and don’t be afraid to ask questions or take a risk every once in a while. 

// Anything else you want our readers to know about you? //

It’s exciting to be a woman of color in the creative space today. With the success of shows like “Insecure” and “Atlanta”, more and more diverse stories are being told and it’s empowering to be apart of that narrative. I’m eager to see what the future holds as audiences continue to demonstrate an appetite for these types of stories.

Follow Nneka: Twitter | LinkedIn

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Contact me, if you'd like to suggest a kick ass person for Cute LA's Entrepreneur Spotlight. 

3 MUST HAVES FOR BRUNCH

3 Must Haves For Brunch

Where should I do brunch? I didn't know I would become one of those people. You know the annoying one that people make memes about. Since "bitches love brunch." Apparently, we do. We really do. To not fall completely into the stereotype. I only have brunch once a month with friends. One of my favorite places to have it is TART Restaurant in Los Angeles. But there's a lot of fantastic brunch spots in SoCal.

I love a good brunch. It usually leaves me buzzed the whole day. Though it doesn't seem like an event that people can mess up. They still manage to fail when it comes to planning a good brunch with friends. I've compiled a simple list if followed will yield beautiful brunch results.

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Location, Location, Location

When picking a brunch spot you want to find one that has a great ambiance. Here in Los Angeles where the weather is great. It’s always a nice touch to have a brunch where you can sit outside or have a killer view. It makes the brunch lively and makes for fantastic photo opportunities. Because do you even brunch if you don’t put it on the gram? Put into consideration where everyone is coming from. Everyone needs to take a lyft or uber when partaking in true brunch fashion (drinking).

Good Company

Now it’s time to pick your brunch gang. In keeping the stress levels down. When it comes to splitting the check, I always keep the group to 4-6 people. Any more and it can become a hassle to find a table to fit people at a popular place. You also want to make sure you pick fun people to enjoy this brunch with. Good stories, laughter, and fun are a must! So try to avoid that friend that complains when her water slices aren't cut to precision.

Bottomless Drinks

This is my number one! Not all restaurants have realized that bottomless drinks are a must. You don’t even have to do them all day! A lot of restaurants put a time limit of 1-3 hours for the bottomless drinks. Now, when picking your place you might have to try a few places until you find your “Home” brunch spot. I love TART because I’ve been a few times now. Each time I’ve gotten a wonderful waitress that has HOOKED IT UP. Always topping off the mimosas and giving more. That is what you want! If you’re paying $25 for bottomless, you want that champagne and OJ flowing.

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Those are my tips on creating a fun Brunch experience with friends. This will help you build a tradition that keeps you connected and making memories.

What are your favorite places to brunch? Let me know in the comments!

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ENTREPRENEUR SPOTLIGHT: JEN BETTS

Entrepreneur Spotlight PR Boss Jen Betts

Cute LA had the chance to interview Jen Betts. She's the President of Innovative PR and owner of Live Loyal PR. She has worked with some of the biggest brands and celebrities. Always staying on the cutting edge of digital trends and providing true ROI. Happy that she was able to take a break from red carpets, high profile events, and celebrities to chat with Cute LA!

Read on to learn more about Jen Betts and what it takes to become a PR boss. 

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// What inspired you to become a publicist? // 

I never was motivated to be a publicist. In a way, I always was one. I have been throwing parties since I can remember. I was social chair of my sorority and was on Panhellenic for Cal State Long Beach. I was always social!

// What separates you from similar publicists/PR firms? //

My original company is called Live Loyal and that is what I do. I see a project through and meet all brand/client desires and needs. I also give them a certain secret business tactic that actually gets the client results. I think there are a lot of PR agents out there that say they are driving ROI. I feel that after taking 8 emerging brands global, I am truly doing just that.

Jen Betts President Innovative PR

// What were the first steps in launching your own PR firm? //

This all started while I was getting my Masters at Cal State LA. Going out in LA was usual for me. Born and raised in this city, I went out all the time. I was clubbing nightly and a celebrity friend turned me onto a very well known event agency. It was then I went in for an interview and interned for years. Because I was still a nurse at Cedars and getting my masters. I would work red carpets and doors at night. I mingled, hustled, and found the love for PR. I worked there for several years and then opened up my own agency - Live Loyal PR. Live Loyal PR soon merged into a company called Pivotal PR. In 2016, after conquering many notable worldly events, global clients, and creating some of the biggest brands, I decided to create Innovative PR & Media.

// What are the most difficult & most rewarding aspects of your career? //

I have three:

Employees - I am invested in my team, and loyalty is taught. I make great publicists and when it is their time to leave it is hard. So that rotating door is hard, it is an obstacle I tackle every year.

Competition - I am constantly evolving. Trying to stay creative, aware, and INNOVATIVE for my clients.

Digital Forum - trying to conform PR tactics with this ever changing communication landscape.

// What advice do you have for someone wanting to get into this field? //

Learn to stay cool in a crisis, always: ALWAYS have a backup plan! 

// Anything else you want our readers to know about you? //

In addition to my company, I am a writer for seven media sites and own four of my own blogs. As mentioned, I also have a career as a nurse and I am a mother to a beautiful son. 

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Contact me, if you'd like to suggest a kick ass person for Cute LA's Entrepreneur Spotlight. 

ENTREPRENEUR SPOTLIGHT: LIZA GLUCOFT

Cute LA had the chance to interview entrepreneur and producer, Liza Glucoft. A strong woman about her business. She has produced content for popular digital platforms, Who What Wear and POPSUGAR. Boosting an impressive resume. One of her shinning achievements is launching Thrive Market's video marketing channel to an audience of almost 1 million. Honored to get to know the story behind this producing rockstar!

Read on to learn more about Liza Glucoft and what it takes to become a digital producer

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// What inspired you to become a producer? What made you want to work in digital media? //

I was always a producer without knowing it. In high school and college, I used to write my own plays and produce them. Then my first job out of school was as Coordinator of Production at FX Network. I learned all the ins and outs of TV production. From there, I went to work at Who What Wear which is where I learned my love of digital production. I just love that you can have an idea today and make it tomorrow. TV and film are such longer runways, and there are so many more layers of approvals to get to make something. Digital works more quickly, which is more exciting. There’s more room for possibility, trial, and error.

// What separates you from other producers in the field? //

I know exactly what I want the episode to look like the second I step onto set. A lot of producers don't shoot with the final edit in mind.

// What were the first steps in launching your career? //

Working at Who What Wear was a big turning point for me. That is where I discovered my love of digital content creation.  My career took as shift away from TV and film and focused on digital. It’s a medium where you have the opportunity for trial and error and can turn projects around quickly. TV and film have such long runways and there is often much less opportunity to take risks and explore your creativity.

// What are the most difficult & most rewarding aspects of your job? //

There can be a lot of restraints with budget and resources. There are also a lot of moving pieces to keep straight. It's most rewarding when you get a thank you note from someone you worked with, someone recommends you for a job, or when you finally ship the episode. There's nothing more rewarding than seeing something amazing you poured your heart and soul into. And believe it or not, I pour it into everything I do!

// What advice do you have for someone wanting to get into this field? //

Keep doing. Keep making. You have to create the work. When I left my job at Thrive Market I had no resources. I shot a show on instagram and taught myself how to edit. You have to always be doing, creating and learning.

// Anything else you want our readers to know about you? //

I’m planning to write a book! I put out two articles recently on PopSugar - "Tips on Finding a New Job" and "How Can I Reach New People?" that were, in a sense, the start of this project. Stay tuned for that in 2018.

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Contact me, if you'd like to suggest a kick ass person for Cute LA's Entrepreneur Spotlight. 

A Season Of Self Love Event - Malibu, CA

A Season of Self Love Event - Cute LA

When you get to treat yourself to a day trip to Malibu California, you take it. Which was the case when I was lucky to attend the "A Season of Self Love" Event. A dream come true event for a bougie girl like me. I love to pamper myself. I also love to drink. This event covered both aspects flawlessly.

A Season of Self Love Event was an inaugural event hosted by Q'Rated Events at CURE Spa in Malibu. Celebrating self-love, Q'Rated partnered brands and influencers together in epic party setting. Created by founders Jennifer Buonantony (PressPass LA) and Sepideh Haftgoli (Simply Sepi). Jennifer comes from a background in TV & Film development, Social Media & Digital Marketing and Public Relations. While Sedipeh comes from a producing background in film, television and live events. So you know these ladies know how to throw a Sunday Funday!  

Surrounded by the "Who's Who" of social media influencers it was the place to be. CURE spa has a panoramic view of the ocean. Thanks to VIP sponsor Sofamania there were plush sofas to find seating everywhere. In fact one of the gorgeous sofas was part of a giveaway. Jealous of whoever that lucky winner was!

Delicious finger sandwiches and cheese platters were provided by Marmalade Cafe'. Paired with an open bar, courtesy of Spa Girl Cocktails and Earthwater

All event guests had the opportunity to experience different stations and gifting. One of the gifting stations included beautiful sarongs from Linda Hering. I received a pink one that I can't wait to wear on the beach this Summer. Complimentary massages and cupping by CURE. Makeup and hair braiding by Joiful. A flower crown station from XObloom. I even won a purse by Tess Handbags as part of a raffle they were having. It was a great day for this girl!

I can't wait for the next Q'Rated event. Until then, check out the photos below of this amazing event. 

View from A Season of Self Love Event

View from A Season of Self Love Event

Tiffy Diamond Season of Self Love Event
A Season Of Self Love event
Q'Rated Events is the combination of PressPass LA and Simply Sepi

Q'Rated Events is the combination of PressPass LA and Simply Sepi

A Season of Self Love Event At Cure In Malibu
Flower Crown Station from XOBloom

Flower Crown Station from XOBloom

Flower crowns at q rated events
Joiful Beauty Bar

Joiful Beauty Bar

Follow Q'Rated Events on Instagram

What are some of your favorite activities to do on Sunday Funday? Let me know in the comments. Thanks for reading!

XO,

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