Entrepreneur Spotlight: Arteresa Lynn Virtual Stylist

Entrepreneur Spotlight Arteresa Lynn Interview

Arteresa Lynn is a personal stylist from Los Angeles, CA. She has been in the fashion industry for years getting her start working in the marketing department of Guess?. A successful entrepreneur, she recently launched a 7 week virtual styling program called the "Style Transformation Journey." Cute LA had the chance to catch up with her and learn more about this unique program. In the interview below, Arteresa shares wisdom on what she's learned starting her own personal styling business. 

                                       Personal Stylist and Entrepreneur Arteresa Lynn

                                       Personal Stylist and Entrepreneur Arteresa Lynn

// What's the inspiration behind your Virtual Styling Program? //

Arteresa: I started my 7 week virtual styling program when I started receiving comments from women around the world saying they wished they lived in LA so I could style them.  The beauty about virtual styling is that as long as you have access to the internet, you can literally be anywhere and we can still work together! The program (which I call the Style Transformation Journey) combines all of my in-person services for half of the cost.  Each week you are taken to a different “style destination” such as: learning your style personality, the importance of finding out your body type and how to dress it appropriately, and what must have items your should have in your closet.  By the end of the 7 weeks you will know those things, have your own signature style, and a mini lookbook styled by me.  The journey is completely online with two 30 minute phone calls.

 // How did you get started in the Fashion Industry? //

Arteresa: My very first job was working in retail at a clothing store.  I genuinely loved putting outfits together for customers and building relationships.  From there I started styling my friends and family; more so because I loved it.   At the time I didn’'t realize that it could possibly be a career.  This was before stylists were really being mentioned.  While still styling as a hobby, I tried working in corporate in marketing at Guess? but I missed styling.  I began taking classes and workshops in LA, and also read books on styling.  I entered into a mentorship program and after I completed the program I launched my personal styling business.

// What is the most difficult aspect of being an Entrepreneur? //

Arteresa:  The most difficult aspect of being an entrepreneur is that until you have a steady cash flow, you literally do everything yourself.  This may be common knowledge but I don’t think people really get it until you’re actually in it.  I built and designed my website by myself!  Mind you I have NO experience what so ever in this area; well I do now! I'm my own graphic designer, social media team, copywriter, publicist, marketing team, creative…. EVERYTHING! I’'m grateful that my mom is my photographer for my blog! It is a lot of long hours, dedication, and commitment.

// What is the most rewarding aspect of being an Entrepreneur? //

Arteresa: The most rewarding aspect of being an entrepreneur is seeing your dreams come true and watching all of your hard work pay off.  That feeling is indescribable.  I knew the 7 week virtual styling program was going to be successful by the response I received right before I launched it.  Everyone I mentioned it to from bloggers to seasoned stylists, to everyday women thought it was a great idea.

// What's the best advice for someone who wants to go into fashion? //

Arteresa: I would say to never give up and don'’t get discouraged.  I know you hear this often but it’'s true.  I definitely heard a lot of no’'s before I heard yes.  Always keep an open mind for learning.  You can never know too much.  I am constantly reading books on style, body types, and business; you never stop learning! I also think it’s important to have a great support system.  You will need it during rough times.  I know I wouldn’t have gotten this far without mine.

Visit Arteresa's site to get a week by week breakdown of the 7 Week Style Transformation Journey. You can also email her directly with any questions, comments or suggestions -  style@arteresalynn.com

Follow Arteresa Lynn: Site | Twitter | Instagram | FB

What do you think about Virtual Styling? Let's discuss in the comments!

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KAT&GAB Vintage Loves

Cute LA and KAT&GAB Collaboration

Kathleen De Almeida and Gabby Blandino-Vasquez are two ladies on a mission to create their own opportunities. Best friends since childhood, they recently founded the online boutique, KAT&GAB. Their unique store carries a little bit of everything: vintage finds, handmade clothing, home decor, upcycled goodies and refurbished furniture. I love what they did to the jewelry armoire with chalk paint (below).The inspiration behind KAT&GAB is fueled by Kathleen and Gabby's desire to save money for college. 

KAT&GAB Refurbished Jewelry Box
KAT&GAB Refurbished Chalk Jewelry Armorie

 Always one to root for entrepreneurs and small businesses, I was honored when they asked to collaborate on an outfit post. They sent me a lovely vintage wool skirt, silk blouse and handmade patterned denim shorts. What's unique about KAT&GAB is the joy and care given to bring these vintage finds new life. There is a personal touch put in every item they sell. They'll even create custom designs. Given the passion of these budding entrepreneurs, the possibilities are endless with what they can create.

Cute LA x KAT&GAB levi shorts silk blouse vintage
Cute LA Kat&Gab Vintage Wool Skirt
Cute LA Kat&Gab Vintage Silk Blouse and Upcycled Levi Shorts

KAT&GAB is well on their way to becoming a successful small business and lifestyle brand.  With their sharp eye for style KAT&GAB will inspire you to find the beauty in vintage. I'm confident this is just the beginning and their college dreams will come to fruition in no time. Then, they'll be unstoppable.

FOLLOW KAT&GAB: SITE  | INSTAGRAM | FB

Two girls taking life into their own hands! What do you think of KAT&GAB?

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Vision For 2015

My Vision for 2015 Affirmations and Goals

Dear 2015,

You have your work cut out because 2014 was ridiculously good to me. Therefore, I'm expecting big THANGS from you, not things, THANGS. I'm a dreamer and have always believed in the power of them. With that being said, I look forward to another blessed year with healthy family and friends. Here's the top 5 affirmations I have for 2015 in each avenue of my life - Career, Personal and Fashion Blogging. Since these are affirmations, they're written in the present tense, as though they are happening now. Putting good energy out there for the law of attraction.

Career Affirmations
  • Successfully added more Team Members - Cinematographers, Grips, PAs, Audio etc. to Live.Art.Love with ability to tackle multiple productions at once.
  • Amount of digital/television projects produced per month has doubled with more international productions.
  • Pre-production on our first Feature Film has began, slated for 2016 release. Talented crew and cast have come together to bring a fantastic screenplay to life for festivals and worldwide distribution.
  • Research and planning for two new businesses has started. Creatives and investors on board to see them come to fruition.
  • Have built a strong community through - events, workshops, blog, mentorships, social media and newsletter.
Blog Affirmations
  • Happy to be blogging consistently following a set schedule that works best for me.
  • I've connected with wonderful indie designers, brands and fellow bloggers. Expanding my community and supporting these wonderful individuals.
  • I help aspiring entrepreneurs to follow their passion. Encouraging and teaching through public speaking, answering questions and experience.
  • I enjoy giving back to Cute LA readers through monthly giveaways
  • Attend more L.A. fashion events to cover and showcase on Cute LA.
Personal Affirmations
  • Love maintaining a healthy lifestyle that includes working out, dance classes, golf and hiking. With the addition of tennis lessons.
  • Enjoy furthering my knowledge and passions through classes - woodworking, creative and out of the box.
  • Daily meditation, prayer and gratitude journal.
  • I've found a wonderful band of musicians to play guitar with and "jam" on a regular basis for fun.
  • Having fun traveling with loved ones! Date nights, drinks with friends and dinners with family.
The Alisha Nicole

What is your vision for 2015? Join the link up by The Alisha Nicole, and share your goals and aspirations for 2015.

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Younique Moodstruck 3D Fiber Lashes Review + Before & After

Younique Moodstruck 3D Fiber Lashes Review

I've never been a fan of wearing false eyelashes. They're heavy and often rip out natural lashes in the process. I gave up on them a long time ago. However, I love the glamorous effect of false ones and often try to emulate with mascaras and boosters. 

Happy to say, Younique Moodstruck 3D Fiber Lashes has helped me achieve this dream. Entrepreneur, Donna Sims, was awesome enough to send me a sample to review for my Cute LA readers. Confident it would convert me into a 3D mascara lover - Hint: IT DID.

Younique Moodstruck 3D Fiber Lashes Mascara Case Open

Beautiful presentation, I felt I was being initiated into an elite club. The directions are easy, however, I didn't use a base of my favorite mascara first. Instead, I just got right to the action. Here's how I applied Younique Moodstruck 3D Fiber Lashes: Transplanting Gel on lashes, followed immediately by natural fibers on one eye, repeat on the second eye, let set a moment, then seal with transplanting gel. Repeat the process if you want to build a more dramatic look. It felt like coating lashes with light feathers.

Aside from highlighter in the corners of my eye, I had on NO eye makeup for the BEFORE photo.

Younique Moodstruck 3D Fiber Lashes Before and After
Before Younique Moodstruck 3D Fiber Lashes

Before Younique Moodstruck 3D Fiber Lashes

After Younique Moodstruck 3D Fiber Lashes

After Younique Moodstruck 3D Fiber Lashes

Close up of Younique Moodstruck 3D Fiber Lashes

Close up of Younique Moodstruck 3D Fiber Lashes

Close up of Younique Moodstruck 3D Fiber Lashes

Close up of Younique Moodstruck 3D Fiber Lashes

Younique Moodstruck 3D Fiber Lashes are going to be a staple in my arsenal of makeup. A great way to achieve full eyelashes without using fake ones. Well worth it, as I already plan to purchase as a gift for Christmas.

Connect with Donna Sims: Site | Twitter | Instagram | FB

Have you tried 3D Fiber Lashes? Do you have any questions about the experience? Let me know in comments!

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How To Measure Eyeglasses

How To Measure Eyeglasses Infographic

I've been wearing prescription eyeglasses since the third grade. Which I don't care what anyone says, I blame my need to sit three inches from the television. There's nothing like literally trying to be in the action of Saturday morning cartoons.

Anyway, recently my prescription changed, I hate when that happens. The only silver lining is the chance to buy cute new frames. Proud to say, I never get the overpriced ones from the Doctor's office. I like my eyeglasses to cost less than my mortgage, thank you! I'm a fan of Zenni Optical's affordable glasses and bought the frames pictured. 

Zenni Optical Eyeglasses

I'm happy about my choices. Especially since, I've had my share of failed glasses. It took me years to figure out what works best for my face. If you need help figuring out which frames compliment you. The infographic below is an easy-to-read guide for finding your frame measurements

What Are The Best Eyeglasses For Your Face Shape? - Infographic

Follow Zenni Optical: Website | Twitter | Facebook 

Do you wear glasses? Where do you buy your frames?

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