ENTREPRENEUR SPOTLIGHT: JEN BETTS

Entrepreneur Spotlight PR Boss Jen Betts

Cute LA had the chance to interview Jen Betts. She's the President of Innovative PR and owner of Live Loyal PR. She has worked with some of the biggest brands and celebrities. Always staying on the cutting edge of digital trends and providing true ROI. Happy that she was able to take a break from red carpets, high profile events, and celebrities to chat with Cute LA!

Read on to learn more about Jen Betts and what it takes to become a PR boss. 

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// What inspired you to become a publicist? // 

I never was motivated to be a publicist. In a way, I always was one. I have been throwing parties since I can remember. I was social chair of my sorority and was on Panhellenic for Cal State Long Beach. I was always social!

// What separates you from similar publicists/PR firms? //

My original company is called Live Loyal and that is what I do. I see a project through and meet all brand/client desires and needs. I also give them a certain secret business tactic that actually gets the client results. I think there are a lot of PR agents out there that say they are driving ROI. I feel that after taking 8 emerging brands global, I am truly doing just that.

Jen Betts President Innovative PR

// What were the first steps in launching your own PR firm? //

This all started while I was getting my Masters at Cal State LA. Going out in LA was usual for me. Born and raised in this city, I went out all the time. I was clubbing nightly and a celebrity friend turned me onto a very well known event agency. It was then I went in for an interview and interned for years. Because I was still a nurse at Cedars and getting my masters. I would work red carpets and doors at night. I mingled, hustled, and found the love for PR. I worked there for several years and then opened up my own agency - Live Loyal PR. Live Loyal PR soon merged into a company called Pivotal PR. In 2016, after conquering many notable worldly events, global clients, and creating some of the biggest brands, I decided to create Innovative PR & Media.

// What are the most difficult & most rewarding aspects of your career? //

I have three:

Employees - I am invested in my team, and loyalty is taught. I make great publicists and when it is their time to leave it is hard. So that rotating door is hard, it is an obstacle I tackle every year.

Competition - I am constantly evolving. Trying to stay creative, aware, and INNOVATIVE for my clients.

Digital Forum - trying to conform PR tactics with this ever changing communication landscape.

// What advice do you have for someone wanting to get into this field? //

Learn to stay cool in a crisis, always: ALWAYS have a backup plan! 

// Anything else you want our readers to know about you? //

In addition to my company, I am a writer for seven media sites and own four of my own blogs. As mentioned, I also have a career as a nurse and I am a mother to a beautiful son. 

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Contact me, if you'd like to suggest a kick ass person for Cute LA's Entrepreneur Spotlight. 

ENTREPRENEUR SPOTLIGHT: LIZA GLUCOFT

Cute LA had the chance to interview entrepreneur and producer, Liza Glucoft. A strong woman about her business. She has produced content for popular digital platforms, Who What Wear and POPSUGAR. Boosting an impressive resume. One of her shinning achievements is launching Thrive Market's video marketing channel to an audience of almost 1 million. Honored to get to know the story behind this producing rockstar!

Read on to learn more about Liza Glucoft and what it takes to become a digital producer

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// What inspired you to become a producer? What made you want to work in digital media? //

I was always a producer without knowing it. In high school and college, I used to write my own plays and produce them. Then my first job out of school was as Coordinator of Production at FX Network. I learned all the ins and outs of TV production. From there, I went to work at Who What Wear which is where I learned my love of digital production. I just love that you can have an idea today and make it tomorrow. TV and film are such longer runways, and there are so many more layers of approvals to get to make something. Digital works more quickly, which is more exciting. There’s more room for possibility, trial, and error.

// What separates you from other producers in the field? //

I know exactly what I want the episode to look like the second I step onto set. A lot of producers don't shoot with the final edit in mind.

// What were the first steps in launching your career? //

Working at Who What Wear was a big turning point for me. That is where I discovered my love of digital content creation.  My career took as shift away from TV and film and focused on digital. It’s a medium where you have the opportunity for trial and error and can turn projects around quickly. TV and film have such long runways and there is often much less opportunity to take risks and explore your creativity.

// What are the most difficult & most rewarding aspects of your job? //

There can be a lot of restraints with budget and resources. There are also a lot of moving pieces to keep straight. It's most rewarding when you get a thank you note from someone you worked with, someone recommends you for a job, or when you finally ship the episode. There's nothing more rewarding than seeing something amazing you poured your heart and soul into. And believe it or not, I pour it into everything I do!

// What advice do you have for someone wanting to get into this field? //

Keep doing. Keep making. You have to create the work. When I left my job at Thrive Market I had no resources. I shot a show on instagram and taught myself how to edit. You have to always be doing, creating and learning.

// Anything else you want our readers to know about you? //

I’m planning to write a book! I put out two articles recently on PopSugar - "Tips on Finding a New Job" and "How Can I Reach New People?" that were, in a sense, the start of this project. Stay tuned for that in 2018.

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Contact me, if you'd like to suggest a kick ass person for Cute LA's Entrepreneur Spotlight. 

A Season Of Self Love Event - Malibu, CA

A Season of Self Love Event - Cute LA

When you get to treat yourself to a day trip to Malibu California, you take it. Which was the case when I was lucky to attend the "A Season of Self Love" Event. A dream come true event for a bougie girl like me. I love to pamper myself. I also love to drink. This event covered both aspects flawlessly.

A Season of Self Love Event was an inaugural event hosted by Q'Rated Events at CURE Spa in Malibu. Celebrating self-love, Q'Rated partnered brands and influencers together in epic party setting. Created by founders Jennifer Buonantony (PressPass LA) and Sepideh Haftgoli (Simply Sepi). Jennifer comes from a background in TV & Film development, Social Media & Digital Marketing and Public Relations. While Sedipeh comes from a producing background in film, television and live events. So you know these ladies know how to throw a Sunday Funday!  

Surrounded by the "Who's Who" of social media influencers it was the place to be. CURE spa has a panoramic view of the ocean. Thanks to VIP sponsor Sofamania there were plush sofas to find seating everywhere. In fact one of the gorgeous sofas was part of a giveaway. Jealous of whoever that lucky winner was!

Delicious finger sandwiches and cheese platters were provided by Marmalade Cafe'. Paired with an open bar, courtesy of Spa Girl Cocktails and Earthwater

All event guests had the opportunity to experience different stations and gifting. One of the gifting stations included beautiful sarongs from Linda Hering. I received a pink one that I can't wait to wear on the beach this Summer. Complimentary massages and cupping by CURE. Makeup and hair braiding by Joiful. A flower crown station from XObloom. I even won a purse by Tess Handbags as part of a raffle they were having. It was a great day for this girl!

I can't wait for the next Q'Rated event. Until then, check out the photos below of this amazing event. 

View from A Season of Self Love Event

View from A Season of Self Love Event

Tiffy Diamond Season of Self Love Event
A Season Of Self Love event
Q'Rated Events is the combination of PressPass LA and Simply Sepi

Q'Rated Events is the combination of PressPass LA and Simply Sepi

A Season of Self Love Event At Cure In Malibu
Flower Crown Station from XOBloom

Flower Crown Station from XOBloom

Flower crowns at q rated events
Joiful Beauty Bar

Joiful Beauty Bar

Follow Q'Rated Events on Instagram

What are some of your favorite activities to do on Sunday Funday? Let me know in the comments. Thanks for reading!

XO,

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Entrepreneur Spotlight: Kate Boyer, Stuntwoman & Actress

How to Become A StuntWoman

We've all at one point thought it would be cool to become a stunt performer. After watching an action movie and seeing how bad ass some of these scenarios can be. In fact, I find it more enjoyable watching a stuntwoman kick ass in a movie than a man. They're more graceful and have smarter techniques. If you've every thought, "how do I become a stuntwoman?" you're in for a treat!

Cute LA had the chance to interview entrepreneur, actress, and stuntwoman, Kate Boyer. Doubling for many of Hollywood's leading ladies. She's swung from a helicopter, been lit on fire and done motorcycle chases. Let's say, she's lives an adventurous life! On top of acting on the big screen, Kate Boyer is starting a juicing business.

Read on to learn more about Kate Boyer. From how to become Hollywood's Go-To Stunt Woman to starting a new company:

Kate Boyer Actress and Stuntwoman

//  What was your inspiration behind pursuing a career in front of the camera? //

In 8th grade NAS’ “I can” was released. “I know I can be what I wanna be, if I work hard at it, I’ll be where I wanna be”. I played that album on repeat until my CD player stopped working. I knew from an early age that acting was my calling, but I was completely unaware of how to get involved. One day I snuck into a SAG meeting and started randomly asking people, "How do you become an actor?" (By the way, I had no idea what SAG was. For the longest time, I thought it was an agency). They told me to get involved with community theater, so I began taking the train to New York and the rest was history. 

//  What separates you from other stuntwomen or actresses that you are competing with for work?   //

The most important thing I’ve learned in this business is there is no other YOU. Having the red hair helps too! I don't have to compete with anyone else but myself; this is my journey. I attribute this mindset/attitude to my upbringing which made me an incredibly determined, strong, and motivated woman.

Kate Boyer Quote on Stunt Performing

//  What were the first steps in preparing yourself for your career and how did you seek out booking work?  //

I discovered stunt performance while working as a production assistant on the TV show Rescue Me. People were jumping out of buildings, being set on fire, crashing cars; I was absolutely amazed and knew that's what I wanted to do. It took me about 3-4 years of training and networking in the stunt community until I landed my first job on the Ben Stiller film The Secret Life of Walter Mitty. From there, my career took off. 

Kate Boyer being lit on fire for a stunt.

Kate Boyer being lit on fire for a stunt.

// What misconceptions do people have about stuntwomen or actresses? //

Well for one, I didn’t even know that actresses didn’t do their own stunts until I saw it in front of me. I’m the type of person when I watch a film, I let myself be completely entranced by it. I don’t want to wonder how things are made and who’s doing what, I want to be taken away! That’s hard now that I’ve worked in film, but I still make sure I let myself get lost. 

// What challenges do you face with dealing with rejection as you are your brand/business? //

All this business is, is rejection. I make sure I have a life outside of film; I have things going on. It makes you more desirable when you don’t need the work. Like anything in life, no one likes that needy person, so I don’t need it. I make sure I do things daily that keep me happy and my energy right. It’s all about energy.

Kate Boyer preforming life threatening stunt.

Kate Boyer preforming life threatening stunt.

// What advice do you have for someone just starting out? //

Never forget your roots. It's so easy in Los Angeles to forget our beginnings, why we started to pursue this crazy field in the first place! That's something I refuse to forget. I really want to share my story and remind actors it doesn't happen overnight, I still have so much to do but I believe in myself because if you don’t, know one else will.

// Tell us about your plans to start a juicing business? What’s the motivation behind that? //

I want to bring juice bars to areas of Philadelphia that don’t even have organic options. It’s a dream of mine to bring healthy food to inner city youth that don’t normally have access to organic clean living. I’m from Philadelphia, and we didn’t have the healthiest options growing up. It was only from my cousin getting cancer did I become aware of what it meant to eat clean. It changed my life, and I want to share this knowledge with the girls who were me then, just hustling, trying to get by. Health is wealth. I’m in the beginning steps now.

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Learn More About Kate Boyer: Website

If you're an entrepreneur that would like to be featured in Cute LA. Let me know! 

F#CK NEW YEAR'S RESOLUTIONS

Fuck New Years Resolutions

To start off this year, I decided to forgo any lie to myself that I would complete some absurd New Year's Resolution. In fact, I just didn't even try. If you remember last year, I wrote: "New Year's Resolution's That Don't Suck." I must say I was successful in completing most of those. Though, I set the bar pretty low. Haha

I'm a firm believer that if you want to change something, you should do it in that instant. Example if you decide you're going to start working out. Then go run, that day. Don't leave it for "Monday," or in this case "New Year, New Me."

Still, in having fun with the idea of New Year's Resolutions. I did a video explaining the top three resolutions you should have for yourself. Flipping the switch on the usual.

1. Fluctuating Weight - Accept the fact that sometimes you might be a few extra pounds than you'd like to. That's okay, embrace that sh!t.

2. Accept your Singla AF status - You might find the love of your life or you might be single all year. That's okay, just have fun and put yourself out there. Don't place so much pressure on yourself.

3. Make tiny changes - The smaller, the more attainable the goal. Once you can get these little changes down. It will be easier to tackle the big goals. 

That's pretty much it! See? Those resolutions look easy and they ARE easy. I still won't do them, but maybe you will. hahaha

To get a more in-depth look at these resolutions check out my latest YouTube video, "New Year's Resolution Fail!"

Do you have any resolution's this year? Or you saying fck it like me? Leave a comment!