There has been a recent explosion in social media with the emergence of live streaming apps - meerkat and periscope. This isn't the first time companies have tried to grasp live streaming. However, with the integration of social media, live streaming is becoming more engaging. In fact, these live streaming platforms are being compared to the early days of YouTube. I have tried both platforms and instantly fell in love with Meerkat. I suggest if live streaming is something that you are interested in, you check out both platforms and choose the one that's best for your style.
Before streaming, I watched users on both. It was fun, but I was already leaning towards Meerkat, due to the engagement factor. On Meerkat, people leave comments, in real time. These comments also push to twitter, to continue the conversation. An awesome way to build a new audience on two platforms at once - Meerkat and Twitter.
My first Meerkat stream, had three people watching. It was a lot of fun and felt like I was "hanging out" with new people. I continued to stream, and within a week, made the leader board and a lot of new friends, or #meerhomies, as I like to call them.
Example of what meerkat looks like through the video compilation, #HappyGlobe by Meerkater, Jeff Castillo.
Here are 5 tips for successful Meerkat Streams:
1. WATCH STREAMS - Before you start streaming I suggest you check out a few streams to get the idea of what it's like. If you don't know who to follow, start with the leader board. These are the people that have successfully built a style and following on Meerkat. I've also created a Twitter list that showcases my Favorite Meerkasters. This list is updated regularly, as I find new favorites. Please remember, even when you start streaming consistently, you don't forget to support other Meerkasters! Join streams that have only 1-2 people to help that Meerkaster gain the confidence to keep streaming.
2. ENGAGE - Don't be afraid to engage, chat and ask questions when you jump in streams. Meerkasters love to talk, that's why they're on Meerkat (or should be). In fact, a lot of them will give you advice. In addition, when you start your superstar streams - don't forget to TALK to your own viewers. They are giving you their time, appreciate them. Even if you start with 3 people (like me!) those are 3 people that want to spend part of their precious day looking at YOUR face.
3. SCHEDULE - I always schedule my streams. You can schedule 24 hours in advance. It helps people find you easier and "subscribe." They'll get notified when you schedule, when you're about to start and when it goes live. That's THREE reminders to check you out. This is a great way to attract new viewers and prepare them for your topic. When scheduling, I highly recommend you add a photo and believe dimensions are around 600x400.
4. YOUR VOICE - The best way to find your voice and style is to JUMP IN. Start streaming, people will ask questions, from there, you can gauge what "your audience" wants to hear from you. Once you figure that out, you can tailor content for them. This is a new platform, which means, no one is an expert yet. Experiment, get creative and have fun. In fact, I do streams with puppets sometimes.
5. KEEP STREAMING - In order to really grow and create your community you have to keep streaming. You don't have to stream all day, but once a day will keep you relevant. I stream once a day for at least an hour, but I've done streams as short as 20 minutes. It's easy to fit into your lifestyle because once the stream is over, there is no extra editing, uploading etc. It is, what it is.
Hope my tips help you feel comfortable in the world of live streaming. If you're interested, here are a few Meerkat Live Streams I do weekly!
Follow me on Meerkat: @Tiffy4u xo
DO IT FOR THE STREAM!
What do you think of Meerkat and Periscope? Let me know in the comments and leave your username so I can check you out!