Cute LA had a chance to interview founders Fraquoh and Franchomme, from Attire Club. Where they talked about their new magazine "InCompany by Attire Club." This magazine gives a glance into the fashion elite, offers style tips, photography, business and politics. The perfect reading companion to fashion's "elegantologists." True entrepreneurs, the founders gave Cute LA insight on creating your own magazine and life as fashion entrepreneurs. Read on to learn more:
// What's the inspiration behind InCompany by Attire Club? //
We started Attire Club back a few years ago and after a while, we started thinking whether it we should also make a magazine or not. The online medium is so popular these days, that we weren’t sure whether a magazine in the classic sense would be relevant. Once we found the formula for the magazine, we gave ourselves a green light. The formula was to create a concept diary: we collaborate with so many great people and discuss so many topics on our website, that we wanted to make a journal to showcase that. InCompany is more of a collector’s magazine and, in a way, close to a coffee table book.
// What separates InCompany by Attire Club from similar Magazines? //
The thing that makes our magazine unique is the fact that we cover everything you don’t usually see in fashion magazines: we’re all about discovering Fashion Weeks that are different from the main four ones (not that we don’t love those), exotic brand, as well as innovation in fashion technology and design.
Moreover, we also love to cover the personal aspect of style and explore people’s direct relationship with it.
// What were some of the first steps you took in creating your magazine? //
Once we decided on the concept, we chose the theme for the first issue of the magazine. We decided to go with “Accessories and Austria”, as accessories are the thing that adds personality to an outfit and Austria is the home base of Attire Club. As a sneak peak, the theme of the second issue is “Clothes and Cultural Identity” and we will be exploring everything from tribal clothes to wearable technology and the way it will influence our lives.
// What is the most difficult and most rewarding aspect of being entrepreneurs? //
The most difficult thing about being entrepreneurs is that it is quite hard to respond to yourself. Since you are in control, you are often inclined to push deadlines, modify schedules or not keep track of things. However, it is essential that you stay focused and respect the timelines and structures you created. Otherwise, it doesn’t work. On the other hand, this is what is very rewarding too: that your business is flexible, you can take calculated risks can create your own success! In the end, it’s all about being disciplined, as being a true entrepreneur is a daily balancing act.
// What advice do you have for someone that wants create their own magazine? //
If someone wants to create their own magazine, they should know that the process of creating a magazine from scratch is not an easy road. It seems very easy to make a magazine, but in fact, to create a quality publication, there are a lot of things that you need to take into consideration: from creating a layout to obtaining permission to use photographs. If you don’t take care of every aspect, you might find the process overwhelming. Also, the one question you need to ask yourself when you are creating a magazine is whether it is relevant. Whatever you do, submit it to this question.
// What do you want people to take away from reading InCompany by Attire Club? //
What we’d like people to take away from reading InCompany by Attire Club is that firstly, style is what you create with everything you can and have and that it is doesn’t exist by itself; style is connected to every other aspect of life; and, secondly, that style can be whatever you want it to be.
The digital version of our magazine can be bought here.
The print version of our magazine can be bought here.
You can watch the “We Are Fashion” Web Documentary here.