Cute LA had the chance to interview Jen Betts. She's the President of Innovative PR and owner of Live Loyal PR. She has worked with some of the biggest brands and celebrities. Always staying on the cutting edge of digital trends and providing true ROI. Happy that she was able to take a break from red carpets, high profile events, and celebrities to chat with Cute LA!
Read on to learn more about Jen Betts and what it takes to become a PR boss.
// What inspired you to become a publicist? //
I never was motivated to be a publicist. In a way, I always was one. I have been throwing parties since I can remember. I was social chair of my sorority and was on Panhellenic for Cal State Long Beach. I was always social!
// What separates you from similar publicists/PR firms? //
My original company is called Live Loyal and that is what I do. I see a project through and meet all brand/client desires and needs. I also give them a certain secret business tactic that actually gets the client results. I think there are a lot of PR agents out there that say they are driving ROI. I feel that after taking 8 emerging brands global, I am truly doing just that.
// What were the first steps in launching your own PR firm? //
This all started while I was getting my Masters at Cal State LA. Going out in LA was usual for me. Born and raised in this city, I went out all the time. I was clubbing nightly and a celebrity friend turned me onto a very well known event agency. It was then I went in for an interview and interned for years. Because I was still a nurse at Cedars and getting my masters. I would work red carpets and doors at night. I mingled, hustled, and found the love for PR. I worked there for several years and then opened up my own agency - Live Loyal PR. Live Loyal PR soon merged into a company called Pivotal PR. In 2016, after conquering many notable worldly events, global clients, and creating some of the biggest brands, I decided to create Innovative PR & Media.
// What are the most difficult & most rewarding aspects of your career? //
I have three:
Employees - I am invested in my team, and loyalty is taught. I make great publicists and when it is their time to leave it is hard. So that rotating door is hard, it is an obstacle I tackle every year.
Competition - I am constantly evolving. Trying to stay creative, aware, and INNOVATIVE for my clients.
Digital Forum - trying to conform PR tactics with this ever changing communication landscape.
// What advice do you have for someone wanting to get into this field? //
Learn to stay cool in a crisis, always: ALWAYS have a backup plan!
// Anything else you want our readers to know about you? //
In addition to my company, I am a writer for seven media sites and own four of my own blogs. As mentioned, I also have a career as a nurse and I am a mother to a beautiful son.
Contact me, if you'd like to suggest a kick ass person for Cute LA's Entrepreneur Spotlight.