Entrepreneur Spotlight: InCompany by Attire Club

Entrepreneur Spotlight Attire Club

Cute LA had a chance to interview founders Fraquoh and Franchomme, from Attire Club. Where they talked about their new magazine "InCompany by Attire Club." This magazine gives a glance into the fashion elite, offers style tips, photography, business and politics. The perfect reading companion to fashion's "elegantologists." True entrepreneurs, the founders gave Cute LA insight on creating your own magazine and life as fashion entrepreneurs. Read on to learn more:

InCompany Magazine Cover

// What's the inspiration behind InCompany by Attire Club? //

We started Attire Club back a few years ago and after a while, we started thinking whether it we should also make a magazine or not. The online medium is so popular these days, that we weren’t sure whether a magazine in the classic sense would be relevant. Once we found the formula for the magazine, we gave ourselves a green light. The formula was to create a concept diary: we collaborate with so many great people and discuss so many topics on our website, that we wanted to make a journal to showcase that. InCompany is more of a collector’s magazine and, in a way, close to a coffee table book.

// What separates InCompany by Attire Club from similar Magazines? //

The thing that makes our magazine unique is the fact that we cover everything you don’t usually see in fashion magazines: we’re all about discovering Fashion Weeks that are different from the main four ones (not that we don’t love those), exotic brand, as well as innovation in fashion technology and design.

Moreover, we also love to cover the personal aspect of style and explore people’s direct relationship with it.

InCompany by Attire Club

// What were some of the first steps you took in creating your magazine? //

Once we decided on the concept, we chose the theme for the first issue of the magazine. We decided to go with “Accessories and Austria”, as accessories are the thing that adds personality to an outfit and Austria is the home base of Attire Club. As a sneak peak, the theme of the second issue is “Clothes and Cultural Identity” and we will be exploring everything from tribal clothes to wearable technology and the way it will influence our lives.

// What is the most difficult and most rewarding aspect of being entrepreneurs? //

The most difficult thing about being entrepreneurs is that it is quite hard to respond to yourself. Since you are in control, you are often inclined to push deadlines, modify schedules or not keep track of things. However, it is essential that you stay focused and respect the timelines and structures you created. Otherwise, it doesn’t work. On the other hand, this is what is very rewarding too: that your business is flexible, you can take calculated risks can create your own success! In the end, it’s all about being disciplined, as being a true entrepreneur is a daily balancing act.

Entrepreneur Spotlight Attire Club

 // What advice do you have for someone that wants create their own magazine? //

If someone wants to create their own magazine, they should know that the process of creating a magazine from scratch is not an easy road. It seems very easy to make a magazine, but in fact, to create a quality publication, there are a lot of things that you need to take into consideration: from creating a layout to obtaining permission to use photographs. If you don’t take care of every aspect, you might find the process overwhelming. Also, the one question you need to ask yourself when you are creating a magazine is whether it is relevant. Whatever you do, submit it to this question.

// What do you want people to take away from reading InCompany by Attire Club? //

What we’d like people to take away from reading InCompany by Attire Club is that firstly, style is what you create with everything you can and have and that it is doesn’t exist by itself; style is connected to every other aspect of life; and, secondly, that style can be whatever you want it to be. 

The digital version of our magazine can be bought here.

The print version of our magazine can be bought here.

You can watch the “We Are Fashion” Web Documentary here.

InCompany by Attire Club


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Do you have dreams of becoming a fashion entrepreneur? Let me know in the comments!

5 Reasons To fcking Love Yoga

5 Reasons to fucking love yoga

In January, I gave a dope list of “New Year’s Resolutions that Don’t Suck.” A resolution that was missing from this list was “working out.” It’s a played out resolution because all should strive to stay somewhat active. Anyway, I stay pretty fit, it’s just that my diet includes a lot of fries and donuts. My workouts include a mix of dance, interval training, hiking and weights. What’s missing from this is yoga. The quintessential LA sport in all it’s meditative glory.

Going to be completely honest, I suck at yoga and I have tried it several times. Yet, I’m determined to become an amateur yogi. If not, at least for these fun yoga pants, gifted to me, in hopes of encouraging me to try again.

Yogaoutlet Yoga Pants Tiffy Diamond


Yoga Flexibility Is Sexy


I’m as flexible as a stick. I remember when I lost my flexibility. It was in 2nd grade gymnastics, I didn’t stretch and went right into the splits. Never to go into the splits again. Well, yoga gets you flexible, it helps your joints and give you the ability to touch your toes. On top of that some yoga poses make excellent sexual positions.

Yoga Get Good Sleep


Anyone that knows me, knows that insomnia is my best friend. In fact, I’ve accepted that we’re in a long term relationship. Studies have shown that consistent Yoga leads to a more clear mind and better sleep. It will help chill out my nervous system and in return give me the good sleep I’ve been yearning for.

Yoga Clothes are cute as


There is nothing that screams “cute and fit” more than Yoga clothes. These clothes have the ability to make it look like you know what you're doing. Akin to the people that wear one pants leg up in Hip Hop classes but can't hold a beat to save their lives. At least in yoga attire I'll look the part. Also, nothing sculpts your ass, quite like a good pair of yoga pants. Just make sure they sculpt it and don’t show it. I’m talking to you lovers of white sheer yoga pants. Just say no!

Shirtless Yoga Dudes


Yoga can make you a happier and more focused person. I think part of that happiness and focus is the hot guys taking the class with you. I mean, I don’t mind you doing warrior pose just take it to my bed. During the summers here in Los Angeles they have Yoga in the park, pretty much everywhere there’s a park. This leads to guys taking their shirts off to do yoga. If anything can help overcome the blood rushing to my head in an upside down pose, it’s glistening men.

Yogi Judgemental Glare


In Los Angeles, you better have a favorite taco spot and yoga class. It’s what you do, you drink craft beer then you talk about the latest yoga class, you sweat in, next to Kate Hudson. Every time I mention yoga not being my thing, I regret it. If I just start getting my yoga on, I won’t receive a sales pitch on the benefits of yoga (that I already know bitches). Which last time I checked, isn’t you judging me the exact opposite of yoga's teachings.  


Y’all, I’m determined to make it happen. This summer Yoga will become my bitch.

Tiffy Diamond Yoga Pants Yogaoutlet

What are your takes on yoga? Love it or hate it? Comment below!

tiffy diamond

Black Swan Style and Grace

In the midst of Spring, this time always holds so much change, or perhaps every season is a shedding of the skin. You can't pause or slow down life. Sometimes I wish you could but it continues whether you're ready or not. With that being said, you must embrace life boldly with your head held high.

I recently saw a Ted Talks, on Netflix, which discussed "Power Posing." They did studies that found, standing like Superman or Wonder Woman for two minutes gives a feeling of more confidence, or "power," hence the name.

Black Swan Crista Dress

For the bold women, Black Swan makes clothing to fit your elegance and constantly moving lifestyle. With edgy cuts mixed with feminine silhouettes - Black Swan understands that life is full of complexities. The name Black Swan, comes from rarity and standing out. You're not a wall flower, but a beautiful being meant to turn heads - through school, business and fighting for your dreams. With versatile pieces you can rock at brunch with your friends or a dive bar in Downtown LA. You can find a range of dresses and even motorcycle jackets to fit your taste. 

Black Swan gifted Cute LA this Crista Dress in Ivory and Heart jacket in Total Eclipse. They were styled with favorites including new ball back earrings from Etsy. These items star in the fashion video below featuring the song ”Let me Love You Remix" by Mario (Tim Gunter Remix). Enjoy!

Crista Dress in Ivory Black Swan
Black Swan  Motto Jacket
Black Swan Total Eclipse Jacket

Follow Black Swan: Site | Facebook | Instagram | Twitter

How do you feel about Power Posing? Will you try it? Let me know in the comments! 

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Entrepreneur Spotlight: Raphael Guien of Ortu leather

Entrepreneur Spotlight Raphael Guien

Cute LA had a chance to interview Raphael Guien of Ortu Leather. Located in the Fashion District of Los Angeles. It specializes in leather garmet production. He gave some invaluable knowledge on creating your own business, staying in top shape and being true to yourself. In addition, his passion and enthusiasm leap from his words. Enjoy!

Raphael Guien of Ortu Leather

// What's the inspiration behind Ortu leather?//

La Revolution francaise in L.A.! (laughs).

No, seriously... Well I think for one, growing up in Paris, early on, I was exposed to all kinds of fashion. There were lots of small underground boutiques, featuring local unknown designers and their creations. Designers were coming out with pretty edgy, sometimes provocative clothes. It was really special to witness  all this creation, this risk taking.  And I think that's how, early on, I got a taste for Fashion, "la mode" as we call it there.

I'm not a designer or anything but I think with Ortu leather, I wanted to recreate this sense of creative community. My vision was to build a leather contracting business that would serve and bring together an existing community of fashion minded designers and entrepreneurs, here in the Los Angeles Fashion District. And by bring together, I mean connecting the right people with the right project: whether it be a retailer for a fashion label, a showroom for a designer, or a costume maker for a movie studio. Of course, we weren't going to be the first leather garment production, we knew that. But, something I was big on, from the beginning, was to create this "lieu de vie," this place to gather, meet, create, exchange and make things happen. Not just some factory with a cash register!  Every day, we meet the most interesting people here at Ortu and we feed off each other's creativity.

And today still, this is very important to us. It's part of our DNA! That's why, every now and then, you'll see us hold open house days for fashion schools, and I make it a point to answer every single student's question. I've always had respect for those who want to learn or create, it's a positive thing and I want to help them in any way I can. Also, leathercraft is a noble art. You can't just cheat and buy your way into it, you have to really hone your skills, and it takes time, like every good thing. 

// How did you get started creating it? //

I think, from day one, we placed a focus on each other's strengths, and ran with it. As partners, Daniel, Frank and myself: we all bring diverse experience and specialties and complement each other really well.

For example, Frank has 25+ years of experience in the Fashion business, in Paris France first, then here in the Los Angeles Fashion District. He's collaborated with dozens of national fashion brands, launched his own labels and worked hand in hand with retailers like Barney's, Saks, Macy's, etc. He's been there through thick and thin and I think, better than anyone, he understands all the ingredients needed to launch a fashion line: production costs and logistics, showroom, trade shows, product placement, buzz and so on. That's where we stand out. We address what happens next: the "why", the "how" - We're not just here to make a sale, it's long term. That's why our partnerships typically last years. 

Basically, we care and we love what we do. So, when you ask how we got started... In reality, we simply started with our passion and knowledge. A cutting edge leather jacket, a happy client getting a sale and recognition... Then the thing feeds on itself: reorders, referrals, word of mouth. I'm sorry there's really no secret sauce to reveal here! It just takes a ton of dedication, patience and hard work.

Raphael Guien Quote

// What is the most difficult aspect of being entrepreneur? //

I know it will sound shallow to some, but I would say, first and foremost: always try to be profitable! I know that nowadays we're surrounded with billboards boasting the merits of such and such company that is donating a pair of shoes for each pair purchased, saving the world, lending to the community to create jobs, putting kids through school, etc. But these companies, no matter their message, their image, their brand. Behind the facade, the marketing. They have someone watching the numbers so they can stay in business. If your numbers aren't right, you will quickly run your business into the ground. I've seen it time and time again. It's never pretty.  I think another hard thing to do is constantly asking yourself the question: are the products or services I am selling viable? And if the answer is no, be honest with yourself instead of digging yourself into a hole you won't get out of. You need to think things through and always try to gain perspective and visualize how you can bring each project to fruition.

And I'd like to go back to the patience I was talking about earlier. I think patience is something some entrepreneurs are missing nowadays when they're hoping their brand will go "viral" overnight or when they throw a lot of money on the latest technology gimmick, or the wrong celebrity endorsement. There are a lot of vulture companies out there, preying on small businesses marketing dollars and promising the impossible. 

// What is the most rewarding aspect? //

Of course you don't go into business just to make money you usually have other bigger aspirations. The aspiration can be freedom, as it is in my case. I have big responsibilities and commitments of course, but I wake up feeling free. And that's the promise I made myself a few years back: to try and attain freedom. The freedom where you feel transcended. I don't believe in complaints or fatality. I remember coming to this country with $200 to my name. I tried and failed at many things and left countless jobs, unhappy and frustrated. But now, looking back, every experience had its value, and I know that it's possible! 

Another pleasure I get is seeing other people's dreams and projects come to life every week. Often from the most basic idea: a drawing, a sketch on a piece of paper that becomes a leather jacket on a retailer's shelf. Seeing people around you living from their passion, making a living. It's a good feeling.

Raphael Guien BTS of Ortu Leather

// Best advice for someone that wants to create their own business? //

For tips, I don't think I have any kind of magic potion so I usually like to keep it simple.

- Stay healthy!  I believe in staying on top of your health, otherwise you will limit your potential. To me this means three things: exercise plus healthy food and sleep. I want to give the best of myself all day long and not just business wise. I need to handle the daily stress, make important decisions. I like to compare running a business with running a marathon: it's very long, demanding and you have to be as consistent as possible in your effort.

- Have a plan. It's that simple: every time I start my day, I take a piece of paper and write down what I want to achieve. As I complete each task, I feel good because I know I'm achieving. The feeling of achievement is very important to me mentally. It's a strong driver. Otherwise, because it's my business and nobody's on my back, it's so easy to fall in the trap of answering every email and taking care of small issues, when in reality there are much more important things I should address. And that's how before you know it, you've lost a day that could have been a productive one.

- Build strong relationships. I found out early on that you can't go at it alone. It's not just you on top of this mountain. And that's why, for many years, I have built strong friendships and partnerships with fellow business owners and professionals. We all help each other, one way or another, all the time.  Plus business can come from unlikely places: I can't recount how many times I found myself doing business with a so called competitor. You need to keep an open mind so you can take advantage of opportunities.

I really believe in the theory that, especially in a place like L.A., everything you need is standing right in front of you, but you just don't see it. We all know a lot of people and by extension, we are already connected with the people that can push the right buttons and make things happen.

Well, before we finish, Tiffany, I want to really thank you for this interview, I enjoyed it very much and I hope that some readers will feel encouraged, get an idea, something, anything, from this!  

Follow Ortu Leather: SiteFacebook | Instagram 

What is a dream you have? Let me know in the comments!

Christopher George Clothing Less Is More

Christopher George Clothing

Been working a lot lately, which is always a blessing. However, getting sleep is another issue. Really need to work on a schedule that doesn't have me going to bed when the Sun comes up. However, this seems to be an issue most entrepreneurs face. In fact, here's a cool list of successful people who worked at night. Including Obama, so whatever I'm in good company!

Now, let's get to the outfit below, I'm rocking Australian brand, Christopher George Clothing, or CG for short. Founded in 2013, It's an indie company that creates simple high quality shirts that promote a smart-casual lifestyle. This is primarily a menswear company, but they were nice enough to gift Cute LA a black and white shirt in extra small. CG Clothing, puts customers first in creating a seamless online experience. With attention to detail, they're passionate about the designs and fabrics used for their collections. In addition, CG clothing supports people living their dreams. You can often find DJs, Artist, Actors and other Creatives sporting their shirts on instagram. The following CG shirts were styled with my favorite ANI Brand shoes (so comfy) and Jakimac leather harness

Christopher George White Logo Shirt
Christopher George Black Logo Tee

Follow CG Clothing: Site | Facebook | Instagram

Do you have any secrets on getting a good night's sleep? Let me know in the comments!

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